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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Written by W. Chan Kim, Renée Mauborgne published in 2004. Original title: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant, ISBN: 1591396190.